Organizational Analysis

At WHCR the structure of the organization works as such. Numerous Directors which are supported by 2 panels, one being a Voluntary Panel. This panel is made up of people from various backgrounds, the police, the local community or perhaps the local church, a penl essentially built up by the community. Then there is the Listener Panel, who listen to the output of the station and provide feedback and ways to improve what the station is broadcasting.

Day to day broadcasting of the show is often ran by the Programme Controller who will ensure all the programmes are appropriate to air, these Controllers will often work with Volunteer Presenters which is the role I fell under, essentially the bottom of the chart.

As working on a Community Radio rarely means you generate income, ads must be solt, this is a job for the Sales Manager and the Advertising Sales Reps. These people will go out to perhaps local businesses and sell them an advertising package which will mean that the company will get so many ads a day/week at various times, and this generates the income for the station.

Branching of from the Volunteer Panel there will often be Trainers, who will be responsible for the Volunteers that come to work at the station, someone who will train them up to a sufficient level so that they can go out and make shows or interviews at a proffesional level, which are able to be aired due to their sufficient quality.

A member of the station can also fit into numerous roles mentioned above. Dave Fewster who I worked closely with over the 6 weeks, worked as a Sales Manager – selling ads to businesses as well as writing them up himself which would fit under the Advertising Sales Reps aswell. He also worked as a Trainer – as he was responsible for myself whilst I was on the placement and then a Presenter/Programme Controller, whilst he didn’t nessecarily control what the station was outputting it was his reponsibility to make sure the show was all together and would mix correctly.

Even myself, during my time there fitted into numerous roles, as I began as a volunteer however also fitted into the role of the Trainer, after showing various other volunteers or people on work placement how to create voxpops and edit.